Video games suffer with what I call the wet dog dilemma.
1. You launch your game (the dog becomes wet.)
2. After launch your game sheds a number of users (the dog begins to shake off the dirt.)
3. A few months pass and all you are left with is the hardcore fans who will continue to play until your next game. (the dog is now fairly dry and sits on your favorite chair, staring at you like why don’t you play with me like you used to? Do I smell? Is that what it is? Cause I can change.)
The additional, post-launch content you release doesn’t truly combat the inevitable curve of player migration. (No one likes the smell of wet dog.)
Is the value of the content you are presenting the end user with truly worth their unending attention?
How do we combat the issue of longevity?