Analysis is to paralysis as analytics is to paralytics.
Stop worrying about your potential results and focus on giving your best performance right now.
Your results are a direct reflection of how much focus, skill and heart you put in to what you do.
Analytics and data only serve to perpetuate a dehumanised, rationalised understanding of incredibly complex human behaviours.
“Richard Restak, a well-known neuroscientist, talks about this in his book The Naked Brain. When you force people to make decisions with only the rational part of their brain, they almost invariably end up “overthinking.” These rational decisions tend to take longer to make, says Restak, and can often be of lower quality. In contrast, decisions made with the limbic brain, gut decisions, tend to be faster, higher-quality decisions.”
Sinek, Simon (2011-10-06). Start With Why: How Great Leaders Inspire Everyone To Take Action (pp. 57-58). Penguin Books Ltd. Kindle Edition.
Now, more than ever, we need to be connected with the people who use our services and products on a human level.
We need to listen to our supporters, to know them as well as they know our brands and why we do what we do, to enable us to become even better people and our brands to become even more successful.
Be exceptional, be the exception.